PPC stands for "Pay-Per-Click". Pay-Per-Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed.
Business owners typically setup a PPC campaign with one, or several of the various search engines defining how much they are willing to spend for each click-through that they receive.
Companies select keywords, keyword phrases, keyword groups, or categories in which they want their advertisements to appear. Those willing to spend the most money for a relevant advertisement will generally be listed first.
Benefits Of Pay-Per-Click Advertising
When you setup a PPC campaign you can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic.
Another benefit to PPC listings is the opportunities for international exposure. Organic search listings vary in different geographical regions. With PPC you control where you are seen.
Tracking Sponsored Search Click Throughs
In order to determine how effective a PPC campaign is, it is important to install tracking code on your website and use tracking software. This will provide you with information such as your cost per click, ad relevance, click through rate, and daily budget and the order on which the ads appear is based on a number of factors.
Keyword Analytics
Understanding the search terms end users browse with to locate the products and services in your industry are critical to launching a successful PPC program.
The keywords and phrases selected for your campaign will affect your overall budget; qualify the end user who clicks through on your ad and ultimately, the number of leads (conversions) you receive.
Adwords Campaign Budget
With both Google and Yahoo they have traffic estimators that allow you to see the average daily bid for the keywords and phrases you are looking to buy and anticipated click-throughs.
You can then set the amount your willing to pay per keyword/phrase, and a daily and monthly budget.
Sponsored Search Ad Writing
Our Pay-Per-Click team has significant experience in writing effective ads. The ad title should be clear and when possible should include keywords. There is a higher incidence of click throughs when the actual keyword or phrase is used in the title, by up to 50%.
The ad description should be accurate and should be used as a filter, so that you are not paying for clicks that are not going to convert to a sale or the action that you desire.
Click Through Landing Pages
To generate the highest conversion rates, most PPC engagements include the programming and installation of landing page(s). The landing page is contained within your website's domain but only accessible via clicking through on the ad.
This page limits the end users navigation choices and typically solicits an offer specific to the product line. After the end user submits their contact information they are then able to download the offered PDF document.
When landing pages are incorporated with a PPC campaign, your conversion rates will increase dramatically.
Click-Through-Rates (CTR) & Conversions
Click-through-rate, or CTR, is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad after searching with a keyword or phrase by the number of times the ad was delivered (impressions).
Conversions measure an 'action' the end user takes after clicking-through your ad. This can be their completing a submit form, downloading a white paper or clicking on your 'Contact Us' link.
The Goal Of Pay-Per-Click = Conversions
A successful PPC campaign should be targeted not too narrowly and not too broadly. Direct the user to a relevant landing page that has a direct relationship to the keyword or phrase contained in their search and in your ad. This will insure a higher Click-Through-Rate and more Conversions.
Thursday, March 29, 2012
Friday, March 23, 2012
Two Ways That You Can Achieve Greater Website Visibility
Have you been wondering how to jump-start your business and get it out of the current slump that it is in? Whether you have a brand new business or a business that has been around for a while, it is important to make sure that you know how to effectively market and advertise your business, products, and services so that potential customers will be more likely to choose your products and services over someone else’s products and services. One great way to attract customers is by setting up an attractive website that is easy to navigate and is very user-friendly. However, setting up a quality website is only half the battle, because you then need to draw customers to your website one way or another. Employing SEO techniques and choosing to buy traffic are two ways that you can increase traffic to your website.
You have probably heard of SEO (Search Engine Optimization) before, but you may be wondering exactly how it works and how it can increase your website’s visibility. The concept is actually fairly simple, and is based on how search engines rank articles, websites, and blogs based on their content and on key words that are used throughout that content. Search engines have complicated indices that are able to instantly pull up relevant content in response to a search term. For example, if a customer is searching for “swimming pools” in a search engine, the search engine is able to draw from its indices and pull up related content in a fraction of a second. If you want to increase visibility to your particular website and products, then you want to make sure that your website has a high search engine ranking and pulls up within the first few pages of search results. Achieving a high ranking within search engine indices is a complicated and difficult task, but you can increase your chances of accomplishing this goal by using proper SEO techniques.
Another way to increase your website’s visibility is by purchasing traffic for your website. If you decide to buy traffic it is important that you are aware that some traffic is targeted and some is not. You can experience some benefits whether you choose to buy traffic that is targeted or whether you choose to buy generic, robotic traffic. However, if you want to experience superior results then you may want to purchase targeted traffic because targeted traffic consists of real people that are directed to your website based on interests, demographics, and/or specific search terms that they have typed into a search engine. Generic, robotic traffic has the ability to increase traffic to your website, but is generally not as helpful if you want to attract real people who will be genuinely interested in your products, services, and content.
If you are of spending large amounts of money trying to come up with creative ways to advertise and attract customers to your website, then you may want to consider purchasing targeted or generic traffic for your website while simultaneously using proper SEO techniques. Both of these methods are fairly easy to employ and can offer highly satisfactory results over time. These techniques can help you to draw more customers to your website and achieve greater website visibility so that your website and your company are more likely to succeed.
You have probably heard of SEO (Search Engine Optimization) before, but you may be wondering exactly how it works and how it can increase your website’s visibility. The concept is actually fairly simple, and is based on how search engines rank articles, websites, and blogs based on their content and on key words that are used throughout that content. Search engines have complicated indices that are able to instantly pull up relevant content in response to a search term. For example, if a customer is searching for “swimming pools” in a search engine, the search engine is able to draw from its indices and pull up related content in a fraction of a second. If you want to increase visibility to your particular website and products, then you want to make sure that your website has a high search engine ranking and pulls up within the first few pages of search results. Achieving a high ranking within search engine indices is a complicated and difficult task, but you can increase your chances of accomplishing this goal by using proper SEO techniques.
Another way to increase your website’s visibility is by purchasing traffic for your website. If you decide to buy traffic it is important that you are aware that some traffic is targeted and some is not. You can experience some benefits whether you choose to buy traffic that is targeted or whether you choose to buy generic, robotic traffic. However, if you want to experience superior results then you may want to purchase targeted traffic because targeted traffic consists of real people that are directed to your website based on interests, demographics, and/or specific search terms that they have typed into a search engine. Generic, robotic traffic has the ability to increase traffic to your website, but is generally not as helpful if you want to attract real people who will be genuinely interested in your products, services, and content.
If you are of spending large amounts of money trying to come up with creative ways to advertise and attract customers to your website, then you may want to consider purchasing targeted or generic traffic for your website while simultaneously using proper SEO techniques. Both of these methods are fairly easy to employ and can offer highly satisfactory results over time. These techniques can help you to draw more customers to your website and achieve greater website visibility so that your website and your company are more likely to succeed.
Saturday, March 17, 2012
Business Pay per click - advantages and disadvantages
The desire of every business and Internet marketer is to achieve a high position for a chosen keyword in the search engines. This means that when potential customers search on a phrase which you have targeted, they will find your website on the first page of the results returned by any search engine.
In previous blogs I have explained the basics of Pay Per Click (PPC) advertising. This article looks at the advantages and disadvantages of using PPC.
Pay per click advertising does offer some advantages over more conventional advertising techniques. Because you have control over your web site, you have control over who visits it. That is the nature of the Internet and effectively how it operates. Because of this, it is possible to target your ads quite precisely, so that your adverts fit specific searches that people make. However, as outlined below there are disadvantages as well.
Advantages
PPC can work instantly - After you undertake PPC companies, your website can start to receive visitors in a matter of hours.
Increased traffic - The money being made in the PPC industry can be high and website owners as well as bloggers are monetizing their sites by publishing these text ads in addition to their other affiliate programs. This means that your ad can be placed onscreen and in front of a million eyes the first week or month, depending on your daily budget.
Reliability - When you apply search engine optimization (SEO) to your websites, you are not guaranteed of a great placement in the search results. You can have the world's greatest website, filled with lots of useful information, this will not help you if your SEO is done badly, other companies are paying lots of PPC dollars for your top keywords, or a search turns up ten million websites with the same or similar information.
Stability - There are billions of websites on the internet that are vying for a good position in the first few pages of a search result. To get around this, many webmasters attempt to cheat and put plans in place to get around search engine rules. When caught, the websites are penalized to the point that some of them are removed completely and are no longer indexed. With pay per click advertising, as long as you keep paying, you will stay in the search results.
Disadvantages
Expensive - Pay per click is an advertising system that works by having visitors click on ads that they see on a website or search engine result page. These clicks can quickly add up to a lot of money in a short amount of time. New users are the most susceptible to large charges. After they setup an account, they can come back in a few hours or even the next day, and find that their maximum daily limit has already been met. In some instances, errors or glitches have kept their accounts going long after the daily limit and their accounts are charged hundreds of dollars in a very short amount of time.
Click Fraud - This type of fraud has been a huge concern for those involved in text ads and PPC. Some publishers will attempt to get more money by clicking on the ads on their own websites. This can quickly lead to them being banned from the companies but in some cases, other publishers have family and friends do the clicking for them.
Accidental Clicks - You can also lose money from false clicks when a publisher places their text ads in places that can make visitors assume that the links are part of the actual website. Visitors can also click accidentally by not paying attention to what they are looking at. These clicks mean that the visitor hits the back button or closes the page without paying much attention to where the ad has lead them to. You lose money, and you have not gained a new reader or customer.
No Guarantees - Paying for PPC does not mean that you will make money from the clicks accrued. Millions of users click on these links and then they leave the page. The only guarantee is that you will receive a few clicks, but that does not always translate into sales.
Heavy Competition - When using text advertising, it is wise to find keywords and phrases that are not popular. Large companies are using PPC and with their high budgets, they have made it hard for the average small or medium business owner to afford widely known keywords. You can do research on specific keywords only to find that the one you would like to use has a rate of £75. This is no exaggeration and this means that just five clicks would cost you £260 with no guarantee that you will receive even a single sale.
The bottom line
PPC can be a great advertising tool, but you have to do your homework and figure out how best to use it and firstly check whether it's the right tool for you to use.
My advice is to never undertake a PPC campaign without first doing a thorough traffic analysis not only of hits and visitors to your site but also of the search volume and other key indicators. The information gathered from the analysis will tell you whether a PPC campaign is a good option for your business.
This analytical and staged way of working, offered by my company, has certainly benefited the clients I work with.
In previous blogs I have explained the basics of Pay Per Click (PPC) advertising. This article looks at the advantages and disadvantages of using PPC.
Pay per click advertising does offer some advantages over more conventional advertising techniques. Because you have control over your web site, you have control over who visits it. That is the nature of the Internet and effectively how it operates. Because of this, it is possible to target your ads quite precisely, so that your adverts fit specific searches that people make. However, as outlined below there are disadvantages as well.
Advantages
PPC can work instantly - After you undertake PPC companies, your website can start to receive visitors in a matter of hours.
Increased traffic - The money being made in the PPC industry can be high and website owners as well as bloggers are monetizing their sites by publishing these text ads in addition to their other affiliate programs. This means that your ad can be placed onscreen and in front of a million eyes the first week or month, depending on your daily budget.
Reliability - When you apply search engine optimization (SEO) to your websites, you are not guaranteed of a great placement in the search results. You can have the world's greatest website, filled with lots of useful information, this will not help you if your SEO is done badly, other companies are paying lots of PPC dollars for your top keywords, or a search turns up ten million websites with the same or similar information.
Stability - There are billions of websites on the internet that are vying for a good position in the first few pages of a search result. To get around this, many webmasters attempt to cheat and put plans in place to get around search engine rules. When caught, the websites are penalized to the point that some of them are removed completely and are no longer indexed. With pay per click advertising, as long as you keep paying, you will stay in the search results.
Disadvantages
Expensive - Pay per click is an advertising system that works by having visitors click on ads that they see on a website or search engine result page. These clicks can quickly add up to a lot of money in a short amount of time. New users are the most susceptible to large charges. After they setup an account, they can come back in a few hours or even the next day, and find that their maximum daily limit has already been met. In some instances, errors or glitches have kept their accounts going long after the daily limit and their accounts are charged hundreds of dollars in a very short amount of time.
Click Fraud - This type of fraud has been a huge concern for those involved in text ads and PPC. Some publishers will attempt to get more money by clicking on the ads on their own websites. This can quickly lead to them being banned from the companies but in some cases, other publishers have family and friends do the clicking for them.
Accidental Clicks - You can also lose money from false clicks when a publisher places their text ads in places that can make visitors assume that the links are part of the actual website. Visitors can also click accidentally by not paying attention to what they are looking at. These clicks mean that the visitor hits the back button or closes the page without paying much attention to where the ad has lead them to. You lose money, and you have not gained a new reader or customer.
No Guarantees - Paying for PPC does not mean that you will make money from the clicks accrued. Millions of users click on these links and then they leave the page. The only guarantee is that you will receive a few clicks, but that does not always translate into sales.
Heavy Competition - When using text advertising, it is wise to find keywords and phrases that are not popular. Large companies are using PPC and with their high budgets, they have made it hard for the average small or medium business owner to afford widely known keywords. You can do research on specific keywords only to find that the one you would like to use has a rate of £75. This is no exaggeration and this means that just five clicks would cost you £260 with no guarantee that you will receive even a single sale.
The bottom line
PPC can be a great advertising tool, but you have to do your homework and figure out how best to use it and firstly check whether it's the right tool for you to use.
My advice is to never undertake a PPC campaign without first doing a thorough traffic analysis not only of hits and visitors to your site but also of the search volume and other key indicators. The information gathered from the analysis will tell you whether a PPC campaign is a good option for your business.
This analytical and staged way of working, offered by my company, has certainly benefited the clients I work with.
Friday, March 9, 2012
Search Engine Marketing Increases Your Website's Exposure
Search engine marketing (SEM) is a fundamental strategy that improves a website's visibility in major search engines. It does so on multiple fronts, using both organic and paid optimization techniques to drive targeted traffic to your site. Without keyword research and honing in on your target market, your site may get many worthless visits as consumers are led to your site even though it does not offer what they are searching for. Without search engine marketing, a business website could easily become a veritable billboard in the desert. Regardless of its design or aesthetic appeal, few people would see it.
You can use SEM techniques to sharply increase your company's exposure within your market. The strategy is complex and must be deployed carefully to generate lasting results. When combined with SEO and social media optimization (SMO), search engine marketing represents a cost-effective way to reach your audience, drive them to your site, and convert them into loyal customers.
Organic Rankings Through Search Engine Optimization
Search engine optimization (SEO) focuses primarily on lifting your web pages to the top organic listings for your chosen keywords. By using both on-site and off-site optimization techniques, you can gradually improve your position for the phrases your audience uses. SEO is an important cog in your search engine marketing campaign. By appearing higher in the organic listings, your website will attract a larger volume of targeted visitors.
There are many areas within SEO that you can focus upon in order to gain higher rankings and enjoy better exposure. For example, local search emphasizes ranking for keywords with a geo-specific rider. The key is to integrate your optimization tactics within the broader scope of your SEM campaign.
The Role Of PPC In Search Engine Marketing
Pay per click (PPC) advertising is another critical component of search engine marketing. While SEO focuses on ranking your website within the search engines' organic listings, PPC does so in the sponsored listings. By bidding on optimal keywords, you can show your ad to only the most targeted audience.
One of the advantages of pay per click advertising over search engine optimization is that it can drive traffic to your website immediately. By contrast, SEO takes time. High organic rankings will deliver powerful results, but those rankings are achieved gradually. While your SEO campaign is gaining momentum, your PPC campaign can begin driving a positive ROI almost instantly.
Search Engine Marketing: Paying For Inclusion
In many industries, search engine marketing should also include paying for inclusion in relevant directories. This is especially true in competitive spaces where PPC bids are outrageously high and top organic rankings are controlled by authoritative sites. By paying for inclusion in directories that enjoy high traffic and top organic listings, you can further increase your company's exposure.
Not all directories are created equal. Some enjoy more traffic and authoritative ranking power than others. A search engine marketing specialist will be able to find the appropriate directories for your particular industry.
Social Media Marketing: Reaching The Influencers
Social media optimization is not technically a part of search engine marketing, but it is a potent strategy for reaching your audience and building your company's brand. The strategy leverages communities and the people who influence them. Websites such as Facebook and Twitter have become phenomenal traffic magnets because they encourage interaction among their users. Each person is part of an interactive social network. By using social media marketing tactics, you can reach the influencers within those networks to generate traffic, publicity, and sales.
Tracking Your Search Engine Marketing Results
The results of your search engine marketing efforts are measurable. Your website's positions in the organic listings for your main keywords can be easily evaluated. The positions of your Pay Per Click ads can be gauged. The traffic volume those positions drive to your site can be tracked. On-site conversions can be calculated based on the keywords your visitors used to find you. This is the core advantage of search engine marketing. You can use an analytics package to track your data and calculate an ROI.
There has never been a better time to explore the power of a honed search engine marketing campaign. It can improve the exposure of your website and drive targeted traffic to it. By using a multi-pronged approach that simultaneously leverages both organic and paid listings, search engine marketing can expand your sales and your customer base.
You can use SEM techniques to sharply increase your company's exposure within your market. The strategy is complex and must be deployed carefully to generate lasting results. When combined with SEO and social media optimization (SMO), search engine marketing represents a cost-effective way to reach your audience, drive them to your site, and convert them into loyal customers.
Organic Rankings Through Search Engine Optimization
Search engine optimization (SEO) focuses primarily on lifting your web pages to the top organic listings for your chosen keywords. By using both on-site and off-site optimization techniques, you can gradually improve your position for the phrases your audience uses. SEO is an important cog in your search engine marketing campaign. By appearing higher in the organic listings, your website will attract a larger volume of targeted visitors.
There are many areas within SEO that you can focus upon in order to gain higher rankings and enjoy better exposure. For example, local search emphasizes ranking for keywords with a geo-specific rider. The key is to integrate your optimization tactics within the broader scope of your SEM campaign.
The Role Of PPC In Search Engine Marketing
Pay per click (PPC) advertising is another critical component of search engine marketing. While SEO focuses on ranking your website within the search engines' organic listings, PPC does so in the sponsored listings. By bidding on optimal keywords, you can show your ad to only the most targeted audience.
One of the advantages of pay per click advertising over search engine optimization is that it can drive traffic to your website immediately. By contrast, SEO takes time. High organic rankings will deliver powerful results, but those rankings are achieved gradually. While your SEO campaign is gaining momentum, your PPC campaign can begin driving a positive ROI almost instantly.
Search Engine Marketing: Paying For Inclusion
In many industries, search engine marketing should also include paying for inclusion in relevant directories. This is especially true in competitive spaces where PPC bids are outrageously high and top organic rankings are controlled by authoritative sites. By paying for inclusion in directories that enjoy high traffic and top organic listings, you can further increase your company's exposure.
Not all directories are created equal. Some enjoy more traffic and authoritative ranking power than others. A search engine marketing specialist will be able to find the appropriate directories for your particular industry.
Social Media Marketing: Reaching The Influencers
Social media optimization is not technically a part of search engine marketing, but it is a potent strategy for reaching your audience and building your company's brand. The strategy leverages communities and the people who influence them. Websites such as Facebook and Twitter have become phenomenal traffic magnets because they encourage interaction among their users. Each person is part of an interactive social network. By using social media marketing tactics, you can reach the influencers within those networks to generate traffic, publicity, and sales.
Tracking Your Search Engine Marketing Results
The results of your search engine marketing efforts are measurable. Your website's positions in the organic listings for your main keywords can be easily evaluated. The positions of your Pay Per Click ads can be gauged. The traffic volume those positions drive to your site can be tracked. On-site conversions can be calculated based on the keywords your visitors used to find you. This is the core advantage of search engine marketing. You can use an analytics package to track your data and calculate an ROI.
There has never been a better time to explore the power of a honed search engine marketing campaign. It can improve the exposure of your website and drive targeted traffic to it. By using a multi-pronged approach that simultaneously leverages both organic and paid listings, search engine marketing can expand your sales and your customer base.
Saturday, March 3, 2012
How Buying Targeted Traffic Can Benefit Your Website
Everyone who owns a company and maintains a website knows how difficult it can be to drive traffic to their website without spending large amounts of money on flyers, text ads, banners, and other forms of creative advertising that is designed to attract attention and draw more customers to their website. Because so many people rely almost solely on the internet to find specific products, companies, services, and content that they like, it is more important than ever to make sure that real people are directed to your website when they are looking for goods or services that you offer. However, achieving a high level of visibility online can be much more difficult than it sounds, and you can easily become frustrated and discouraged if your website doesn’t draw very much traffic and isn’t very highly ranked by various search engines. Continue reading this article if you would like to learn how you can take advantage of online marketing opportunities and find out how you can increase your website’s visibility and search engine ranking.
If someone were to ask you to name the most important component of a successful website, you might first think of website presentation and layout. However, without large volumes of website traffic your site probably won’t be successful no matter how professional or attractive it looks. It does little good to have an expertly-crafted web page if no one ever sees it or makes use of it. So as you can see, the most important component of a successful website is high visibility and high volumes of website traffic. So how do you go about attracting people to your website and encouraging them to read your content or buy your products and services? One way that you can achieve this goal is through buying targeted website traffic.
If you think that you can buy any website traffic and get the same results, you need to think again. If you simply purchase generic website traffic, then you will likely get only robotic visitors that are directed to your site. These visitors are not looking for products or services that you offer, and although you will be getting more traffic to your website, it won’t be valuable traffic. On the other hand, if you buy website traffic that is targeted, then real people will be directed to your website who are selected based on their interests, demographic area, or specific search terms that they enter into a search engine. This means that you will be receiving visitors to your website who are actually interested in your products, services, and the content of your website.
If you buy targeted website traffic, you will be able to draw more visitors to your site, which will not go unnoticed by search engines. The more visitors you receive to your website, the higher your website will rank within search engines, and the more visibility your website will have in search engine results. This in turn leads to even higher volumes of traffic, and the cycle will continue to repeat itself while your website benefits from the results of more visibility. If your website is currently in a slump and you are ready to start experiencing higher volumes of website traffic, then you should consider purchasing targeted website traffic to help increase your website’s visibility and success.
If someone were to ask you to name the most important component of a successful website, you might first think of website presentation and layout. However, without large volumes of website traffic your site probably won’t be successful no matter how professional or attractive it looks. It does little good to have an expertly-crafted web page if no one ever sees it or makes use of it. So as you can see, the most important component of a successful website is high visibility and high volumes of website traffic. So how do you go about attracting people to your website and encouraging them to read your content or buy your products and services? One way that you can achieve this goal is through buying targeted website traffic.
If you think that you can buy any website traffic and get the same results, you need to think again. If you simply purchase generic website traffic, then you will likely get only robotic visitors that are directed to your site. These visitors are not looking for products or services that you offer, and although you will be getting more traffic to your website, it won’t be valuable traffic. On the other hand, if you buy website traffic that is targeted, then real people will be directed to your website who are selected based on their interests, demographic area, or specific search terms that they enter into a search engine. This means that you will be receiving visitors to your website who are actually interested in your products, services, and the content of your website.
If you buy targeted website traffic, you will be able to draw more visitors to your site, which will not go unnoticed by search engines. The more visitors you receive to your website, the higher your website will rank within search engines, and the more visibility your website will have in search engine results. This in turn leads to even higher volumes of traffic, and the cycle will continue to repeat itself while your website benefits from the results of more visibility. If your website is currently in a slump and you are ready to start experiencing higher volumes of website traffic, then you should consider purchasing targeted website traffic to help increase your website’s visibility and success.
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